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2023 AutoZone Liberty Bowl Parade & Pep Rally

AutoZone Liberty Bowl Parade will be held on December 28th at 2:00pm.

Bash on Beale Pep Rally will be held on December 28th at 3:30pm.

Cheer on your team at the official parade and pep rally for the 65th AutoZone Liberty Bowl! Liberty Bowl Parade will march down Beale Street, featuring both competing college teams full marching bands! Parade will also consist of high school bands from across the country, cars, dance groups, national beauty pageant winners and more!

This event is free and open to the public.  Attendees are not allowed to cross the barricades during the parade.

Sponsored by the Beale Street Merchants Association.

For more information about the AutoZone Liberty Bowl, visit